According to a number of people who consider themselves qualified to pontificate on such matters, we will never get independence so long as it is associated with the SNP. The party is, we are assured, such a ‘toxic’ brand that it actually puts people off voting to rescue themselves and their country from the deadly grip of the British state.
On hearing this, I have to remind myself that what they are referring to is a party whose electoral success and general popularity is considered something of a political phenomenon. There is a massive logical disconnect between the known, observable, empirically verifiable status of the SNP and the claim that it is somehow ‘poisoning’ the independence movement.
The SNP is already a ‘brand’ that sells. So how can it be the problem when it comes to marketing the Yes ‘brand’? To the extent that there is a problem, we really should be looking elsewhere to find it.
Never mind the fact that the SNP is crucial to the entire project because it provides the effective political power which is essential. Purely from a campaigning perspective, if you are saying that you can’t sell a party that is already as trusted as the SNP then there’s little chance that your campaign is going to be able to sell independence.
Or, to put it another way, until the Yes movement is mature enough to recognise and accept the role of the SNP, and devise a campaign accordingly, it cannot succeed.
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